About Scrya

Scrya is a B2B2C in-game advertising marketplace. We connect brands with game developers to create advertising that enhances gameplay instead of disrupting it.

The Problem

In-game advertising is broken. Banners break immersion. Interstitials frustrate players. Rewarded video walls feel transactional. Players hate ads, developers need revenue, and brands want engagement — but the current tools force everyone to compromise.

Our Approach

Scrya ads live inside the narrative. When a game scene is generated, our matching engine finds a brand whose aesthetic fits the moment. Instead of injecting a banner, we:

Bias the visual pipeline — lighting shifts to match the brand's warmth, effects become more cinematic, locations align with the brand's world
Weave narrative hooks — a sentence in dialogue, a product mention in conversation, a branded location in the scene
Track impressions — brands pay CPM, developers earn 70%, players experience a better scene

For Brands

Set your visual affinities (lighting, effects, location, mood), define your narrative hooks, and let the matching engine find game scenes that fit. Preview placements with our live simulator before spending a dollar.

For Developers

Three API calls: match, inject, record. No SDK to install, no UI to add, no player experience to compromise. Works with Unity, Unreal, Godot, Web — any engine that speaks HTTP.

The Company

Scrya is built by BG Mobile Apps Pty Ltd, based in Sydney, Australia. We also build the Scrya Chrome extension — an AI prompt enhancer used across 9 AI platforms.