Simple CPM Pricing
Pay per thousand impressions. Set your bid, your daily cap, and your total budget. No minimums, no platform fees, no lock-in.
Minimum CPM
per 1,000 impressions
Default CPM
per 1,000 impressions
Maximum CPM
per 1,000 impressions
Estimate Your Budget
Budget Calculator
Creative Types
Four creative formats, all woven naturally into game dialogue:
| Type | Description | Best For |
|---|---|---|
narrative_hook | A sentence woven into narrator or dialogue text | Brand awareness, atmosphere |
product_mention | Product name referenced by a game character | Product launches, direct placement |
location_brand | Branded location becomes part of the scene | Retail, real estate, hospitality |
character_reference | Character references the brand in conversation | Social proof, tech, media |
Budget Controls
Daily Cap
Set a maximum daily spend. Once reached, your campaign pauses until midnight UTC and resumes automatically.
Total Budget
Set a total campaign budget. The pacing API tells you projected spend vs. runway remaining.
Start / End Dates
Schedule campaigns in advance. Set start and end dates, or leave open-ended.
Pause / Resume
Pause any campaign instantly via API. Resume when ready — no penalty.
Pricing FAQ
What is CPM?
Cost Per Mille (thousand). You pay a fixed rate per 1,000 impressions shown to players.
Are there any platform fees?
No. The CPM bid is the total cost. 70% goes to the game developer, 30% to Scrya.
Is there a minimum spend?
No minimum. You can start with any budget and pause anytime.
How does the auction work?
Higher CPM bids are weighted in scoring, but affinities and priority also affect which campaign wins. It's not purely highest-bid-wins.
Can I get a refund?
You only pay for delivered impressions. Unused budget can be withdrawn at any time.